Entire redesign and branding guidelines for the Grand Theatre.

Designed a new logo that gave the theater an updated and clean look while also conveying elegance and a nod to the building's historical art deco design. 


The brand colors, gold and black, allow the logo to stand out over colorful production photos and other artwork. There are also 3 complimentary colors in the brand: crimson, purple, and emerald green. The entire branding guidelines apply to all printed and digital materials including their website, ads, posters, programs, banners and other media.


© 2018 Carol Ross